Print Media

Subscribers Haven’t Given Up On Print Remember the days when a marketer just had a couple of marketing communications channels from which to choose? Magazine advertising, printed newsletters, shows? Here were are today with a plethora of channels; it would take a laundry list to cite them all. Well, along the way there has been […]


6 Guidelines For Successful Survey Content and Design All surveys have a few general “rules to the road” when developing content and survey structure. Keep these in mind as you go through the design process. 1. Make Things Simple at the Start. Surveys should begin with a question, or short series of questions, easy to […]

Present Research Results

Your employee engagement survey is done. Now what? Employees will expect to hear something. Here are a few things to consider before, during and after you share the survey results. 1. Digest the information. Even if your questionnaire isn’t lengthy, (but especially if it is), take time to let the results set in. Review the […]

dollar incentive

Is One Dollar Enough? What’s the easiest way to boost your survey’s response rate? Place a dollar bill in your survey mailing piece. Over the years, we have included various types of incentives in survey mailing pieces. You name it, we’ve used it: magnets, letter openers, coupons—whatever will fit in the envelope along with the […]

Color Survey Mailing Stationery

Should I use color stationery in my survey mailing piece? Occasionally we are asked if color stationery (versus black and white) is better to use in a survey mailing piece. Our Opinion: If you’re looking to use color to boost your survey’s response rate, it might not be worth the extra printing cost. While the […]

Survey Mailing List Gone Awry

Survey Mailing List Gone Awry? Recently, we implemented a mail survey that was intended to represent a group of professionals. Based on previous history surveying this group, the length of the questionnaire, and the use of two survey mailings (one initial mailing followed by a mailing to non-respondents), all involved in this project expected a […]


5 Questions to Ask Yourself Before Your Next Survey Research Project It’s really easy to just dive into a survey research project. There’s nothing like getting something going quickly, something you have may had on your mind for a while. But, hold your horses! Our recommendation is to temper your enthusiasm, take a deep breath […]