Does a Dollar Bill Help Lift Response? What’s the easiest way to boost your mail survey’s response rate? Place a dollar bill in your survey mailing piece. Over the years, we have included various types of incentives in mail survey kits. You name it, we’ve used it: Magnets, letter openers, coupons—whatever will fit in the […]

How Might Response Rate Affect Your Survey? Survey 2: Four of the ten students respond, including the two who received A’s, so according to this survey, 50% of the students received A’s. Survey 3: Six of the ten students respond. With two receiving A’s, this survey reports that 33% of the students received A’s. So, […]

Notes on the Pre- and Post-Survey The Pre-Post survey is used to look at how things may change over time. It may be how brand awareness levels change after a new ad campaign is introduced or how opinions of a political candidate move after a speech. The catalyst to potential change, sometimes called the event […]

Can a Survey Detect a Bad Relationship? Survey research is a great tool for getting information, even if the information can sometimes be negative. This is especially true when it comes to relationship surveys, also known as experience surveys. And yes! A survey can help you spot a relationship that is going sour. Two ideas […]

Avoid These 10 Survey Research Hazards Whether you rely on a market research firm to conduct your surveys or you complete them in-house, you should be aware of 10 hazards we’ve identified that can render your survey useless. Avoiding these pitfalls will help make life easier. 1. Setting fuzzy objectives. Successful studies begin with clear […]

When Surveying Customers, Ask About Touchpoints. Most of us are curious about what our customers think of the products and services we offer. Some of us even do surveys to find out! However, if you do surveys, do you ask about Key Touchpoints? In any customer relationship survey, it’s important to ask about what aspects […]

Six Ideas For You During Questionnaire Design 1. Make Things Simple at the Start. Surveys should begin with a question, or short series of questions, easy to answer. Asking difficult questions at the start may discourage participation. For example, asking a rating question about a supervisor may be a bit more difficult to answer than […]

Five Questions to Ask About Your Research Project It’s really easy to just dive into a survey research project. There’s nothing like getting something going quickly, something you have may had on your mind for a while. But, hold your horses! Our recommendation is to temper your enthusiasm, take a deep breath and ponder the […]