A brief overview of the benefits of self-administered surveys. Readex has chosen to focus on the self-administered survey technique (mail and online) because it offers several advantages over alternative methods. Such as: Respondents answer at their convenience. There is no need to set up interview appointments. Surveys are delivered wherever the mail or email goes: […]
It’s important to look at your specific project and decide which quantitative survey method provides the right balance of your research objectives, available budget, and timing requirements. It is also helpful to look into the reliability of your current data. For example, while the email method may be economical, if you only have e-mail addresses […]
Data taken from 1,695 1-page, 4-color ads measured in 2011 Readex Message Impact® studies. Respondents were asked “What actions did/will you take after seeing this ad?” Response options included: Visit advertiser’s website, file for reference, discuss ad with others, contact advertiser, dealer or rep., recommend product/service, purchase product/service, no action, currently own or use, and […]
Are you providing your advertisers and prospects with current and credible data about your audience? With media kit planning just around the corner, it might be time to conduct a readership survey. An important piece of quality research is how well it represents the audience being surveyed. Below is some information to help understand why […]
Fifteen percent more readers reported that they saw 1-page ads than reported seeing half page ads. An additional 30% read 1-page ads over half pages. The boost in reader engagement with larger ads reinforces the decision to invest in larger advertising, even if the upgrade is to a larger fractional ad.
Our world is filled with color. Look around. Peek out a window or at your computer screen. Nature doesn’t come in grayscale and our electronic devices no longer dictate an artificial black and white world. Despite the millions of colors that surround us, some advertisers insist upon running black and white ads. To see the […]
American Business Media’s Agri Council conducted an update to their 2010 Media Channel Study. The council wanted to look at how farmers and ranchers use the many communication channels that serve their operations and observe the changes that could impact how marketers may formulate their communication plans. The current survey replicated 2010’s methodology: a mailed […]
Aggregated results allow you to make claims such as, “20% of respondents work for manufacturing firms.” It may be helpful to look deeper and determine the characteristics of the manufacturing firms. You might discover that “of the 20% who work for manufacturing firms, 90% work for companies with more than 100 employees.” Then you could […]