4. Designing the Questionnaire by Committee By nature different stakeholder groups have different information needs, and it is wise to gather their input. It is best, though, to leave the committee at the door when designing the survey instrument or you could end up creating a sort of “Frankenstein’s monster” questionnaire. A good research partner […]

Guidance in Objective Setting The development of survey objectives is critical to the success of your study. This is especially true if the results will be used to base important decisions. Neglecting to set concrete objectives can sabotage your survey and leave you with inaccurate data. Because research experience is essential when trying to hone […]

Sponsor and Objective The sponsor of the survey and the objective go hand in hand. Learning who sponsored the survey gives you an idea of possible objectives and alerts you to whether there may be biases resulting from the organization’s mission or core beliefs. When you know the sponsor, you can decide whether you should […]

Make Sure the Proposal Responds to Your Objectives The proposal process begins before the research firm offers you their take on how they recommend you conduct your survey and for what price. Instead, the process begins with the first discussion you have regarding the survey. Did the researcher take the opportunity to ask you specific […]

When it comes to choosing whether it makes more sense for you to conduct a traditional (paper/pencil) mail survey or an online survey (e-mail/Internet), there are a variety of factors that should influence your thinking. Here are some of them: Representation considerations must be made when conducting a study with the objective of projecting the […]

How Response Rate Affects A Survey Survey 1: Only two of the ten students respond. They both received A’s, so your survey reports 100% of the students received A’s. Survey 2: Four of the ten students respond, including the two who received A’s, so according to this survey 50% of the students received A’s. Survey […]

Planning a survey requires many steps and decisions along the way: “How many people do I need to survey? How am I going to distribute the survey?” And, while people often figure out what questions they want to ask, many overlook the importance of expert questionnaire design. It’s natural to believe that anyone can create […]

What are cross-tabulations? Cross-tabulations, or cross-tabs, are data tables that show not only the results for all respondents, but also for selected segments of the population. Typically cross-tabulated data looks like the image below: In addition to political applications, cross-tabs allow Readex to highlight, for example, the differences in results by level of experience, company […]

Once your project director helps you determine your research objectives, the next step is to translate them into specific questions. It’s important to make sure that the questions included in the study will actually help you to achieve your objectives. For example, the common objectives for a typical audience profile study include: Illustrate purchasing authority […]

We’re often asked, “what’s the best sample size?” Seems simple enough, but it isn’t. Larger is better, because the more responses you have, the lower your margin of error (MOE). However, there’s something to be said for balancing the need for precise information with budget constraints. For many applications, an acceptable MOE is five percent. […]