Welcome to our Library of short stories. Here we have content that we hope will be informative and useful for you. It’s based on the experiences we have had with our research projects, and all articles are written by our staff members. Check out the following categories to filter down to those types of stories, or look below to see the latest. We are continuously adding to this content.
Black and White Ads Struggle in A Colorful World
Our world is filled with color. Look around. Peek out a window or at your computer screen. Nature doesn’t come in grayscale and our electronic devices no longer dictate an artificial black and white world. Despite the millions of colors that surround us, some advertisers insist upon running black and white ads. To see the […]
Agri Study Sees Consistent Use of Media Channels
American Business Media’s Agri Council conducted an update to their 2010 Media Channel Study. The council wanted to look at how farmers and ranchers use the many communication channels that serve their operations and observe the changes that could impact how marketers may formulate their communication plans. The current survey replicated 2010’s methodology: a mailed […]
Stratifying a Sample
Aggregated results allow you to make claims such as, “20% of respondents work for manufacturing firms.” It may be helpful to look deeper and determine the characteristics of the manufacturing firms. You might discover that “of the 20% who work for manufacturing firms, 90% work for companies with more than 100 employees.” Then you could […]