A brief overview of the benefits of self-administered surveys.

Readex has chosen to focus on the self-administered survey technique (mail and online) because it offers several advantages over alternative methods:

  • Respondents answer at their convenience.
  • There is no need to set up interview appointments.
  • Surveys are delivered wherever the mail or email goes: city or country, home or office.
  • No interviewer is present to inject bias in the way questions are asked.
  • The low cost-per-completion makes it an economical method of surveying large samples.

Readex has been conducting studies for over 65 years. Contact us today and see how Readex can help you with your next survey.